In 1949, Giuseppe Perego was disappointed at the lack of good baby products when he went shopping for his infant son. So he designed his own baby carriage. The good use of the beautiful fabrics chosen by his wife and the aesthetics and functionality of the baby carriage attracted lots of attention in Perego's Italian neighborhood. Pretty soon they were flooded with requests from neighbors for carriages for their children and the company was formed.

After a few years the company diversified its product range and besides baby carriages it also offered strollers, chairs, and many other products.

In the 1960s Peg Perego entered the market for riding vehicles for children. They engineered their own line of pedal operated children’s riding vehicles. At that time such vehicles were mostly made of metal and were therefore prone to rusting. Peg Perego made use of injection molded plastic that was more durable and also lighter.

Today the Peg Perego riding vehicles for children include battery-powered models like John Deere, Cub Cadet, Vespa, and Ducati.

Started more than 50 years ago, Peg Perego remains a family owned business and occupies 1.2 million square feet of factory and office space in Italy, USA, Canada and Brazil and employs over 1500 people worldwide. It still remains true to its original commitment to high quality, pleasant design, safety, and excellent customer service.